What leads a person to do something different, to be creative? It is said that design begins with a gap in the user’s experience (Ulrich 2011). However, we might note that a person only experiences as a gap something they experience as a gap. (The “objective” gap that a third party could point to is not necessarily a gap “subjectively” for the person.) Moreover, if the experience of a gap is not accompanied by a sense that something can be designed and used to bridge the gap, then it can slip out of the person’s day-to-day attention.
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